Philip Scheinfeld: Real estate agents are now selling homes and buildings, finding clients, and growing their brands online — all through social media. Having a social media presence is one of the most important, if not the most important presence you can have today as an agent.
Social media platforms are a great way for real estate agents to get more attention. With a little time, effort and creativity, you can build a following and brand awareness and showcase open houses, all without spending a dime.
Most property agents choose Facebook as the primary social media tool to market their business – and it does not come as a surprise. Facebook’s strength lies not only in its features, but also in the platform’s user demographics.
YES! The average Realtor is 57 years old and has probably spent their career operating in a traditional marketplace without social media. This means that their used to old-school advertising tactics, like billboards, bus benches, cold calls, etc.
How do I advertise myself as a real estate agent?
Unique Real Estate Marketing Ideas
- Create a website.
- Build a blog.
- Develop email marketing campaigns.
- Employ virtual staging.
- Try experiential marketing.
- Partner with local businesses.
- Run paid Instagram promotion.
- Use drone photography.
How often should Realtors post on Instagram?
Instagram: 1-2 per day
There’s an unwritten rule among Instagramers that a user shouldn’t post more than once per day.
It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.
Realtors can benefit from using many of the same platforms that most businesses can benefit from — Facebook, Instagram, and TikTok. Let’s discuss how you can use them, and then go over content ideas to share on each platform.
Why real estate agents should use Instagram?
More (Loyal) Leads
People like doing business with other people whose style they can relate with. Through Instagram’s format, potential clients instantly get a sense of your style and who you are as a real estate agent. This can generate loyalty much quicker than other social media platforms.
How do I get real estate clients in 2021?
15 Proven Ways To Get Real Estate Clients in 2021
- 15 Ways To Get Clients in Real Estate:
- Build Your Online Presence:
- Leverage Social Media:
- Use New Platforms:
- Follow Up With Leads: …
- Work Open Houses: …
- Host Open Houses for Experienced Agents: …
- Volunteer in Your Community:
Can you post a house for sale on Facebook?
If you’re selling your house as a FSBO property, you can use social media sites like Facebook to help market your home to a huge audience, for a tiny cost. … That means you have the potential to quickly reach 2,500 people with news that you’re selling your home.
Did you know real estate facts?
79% of Americans consider owning a home one of the greatest goals to achieve (Bankrate) The average age of all homebuyers in the US is 47 years old, while the average home seller is 57, according to real estate statistics (Bloomberg, NAR) The average American is likely to move 12 times in their lifetime (Steinway)